Fundraising: Principles and Practice
Michael J. Worth
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Description for Fundraising: Principles and Practice
Paperback. Taking a balanced perspective and applied approach, this text encourages you to think critically about issues in fundraising and philanthropy to prepare you for a career in the nonprofit sector. Num Pages: 504 pages. BIC Classification: JKSN1; KJMV1; KJVX. Category: (G) General (US: Trade). Dimension: 190 x 230 x 21. Weight in Grams: 736.
Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and ... Read more
Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and ... Read more
Product Details
Format
Paperback
Publication date
2015
Publisher
SAGE Publications Inc
Condition
New
Number of Pages
504
Place of Publication
Thousand Oaks, United States
ISBN
9781483319520
SKU
V9781483319520
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Michael J. Worth
Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at the George Washington University in Washington, DC. He teaches graduate courses related to the governance and management of nonprofit organizations and to philanthropy and fundraising. Dr. Worth served as vice president for development and alumni affairs at ... Read more
Reviews for Fundraising: Principles and Practice
"This text is an excellent source of academic, theoretical and practical expertise woven into one single text. It is single-handedly a one-stop go-to book for today’s fundraising and development staff and tomorrow’s students in nonprofit management."
Rick J. Arrowood, J.D. "Michael Worth has made an enormous contribution to the fundraising profession with Fundraising: Principles and Practice. He brings the ... Read more
Rick J. Arrowood, J.D. "Michael Worth has made an enormous contribution to the fundraising profession with Fundraising: Principles and Practice. He brings the ... Read more