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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
€ 63.28
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Description for Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Hardcover. Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer. Num Pages: 368 pages, Illustrations. BIC Classification: JFF; JKS; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 160 x 30. Weight in Grams: 634.
This important book offers a revolutionary approach to solving a range of social problems-drug use, smoking, unsafe sex, and overpopulation-by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to buy safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world. Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer-who has ultimate control ... Read more
This important book offers a revolutionary approach to solving a range of social problems-drug use, smoking, unsafe sex, and overpopulation-by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to buy safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world. Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer-who has ultimate control ... Read more
Product Details
Publisher
Jossey-Bass
Number of pages
368
Format
Hardback
Publication date
1995
Condition
New
Weight
633g
Number of Pages
368
Place of Publication
New York, United States
ISBN
9780787901370
SKU
V9780787901370
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Alan R. Andreasen
ALAN R. ANDREASEN is professor of marketing and dean for faculty affairs at the School of Business of Georgetown University. Andreasen is also an internationally known marketing consultant who has worked with numerous organizations including the National Endowment for the Arts, the Public Broadcasting System, and the U.S. Agency for International Development, the National Cancer Institute, the United Way of ... Read more
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