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This Little Kiddy Went to Market: The Corporate Capture of Childhood
Sharon Beder
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Description for This Little Kiddy Went to Market: The Corporate Capture of Childhood
Paperback.
This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future.
Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.
She presents an alarming picture of how a child's social development - through education, health care and nutrition - has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, she also shows how 'difficult' children ... Read more
This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future.
Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.
She presents an alarming picture of how a child's social development - through education, health care and nutrition - has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, she also shows how 'difficult' children ... Read more
Product Details
Format
Paperback
Publication date
2009
Publisher
Pluto Press United Kingdom
Number of pages
320
Condition
New
Number of Pages
320
Place of Publication
London, United Kingdom
ISBN
9780745329154
SKU
V9780745329154
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Sharon Beder
Sharon Beder is a visiting professor in the School of Social Sciences, Media and Communication at the University of Wollongong. She is considered a leading authority on corporate and environmental issues. She is the author of several books, including Free Market Missionaries (Earthscan, 2012), Power Play (DIANE, 2009) and This Little Kiddy Went to Market (Pluto, 2009). Dr ... Read more
Reviews for This Little Kiddy Went to Market: The Corporate Capture of Childhood
'Beder's analysis is comprehensive, steely and clinical'
Harold Pinter 'Outstanding ... This is such an important book that I would put it on every school curriculum'
John Pilger 'A chilling assessment of modern commercial culture and how it distorts childhood, corrupts civic institutions, and endangers the planet'
Alex Molnar is Professor of Education Policy and Director of ... Read more
Harold Pinter 'Outstanding ... This is such an important book that I would put it on every school curriculum'
John Pilger 'A chilling assessment of modern commercial culture and how it distorts childhood, corrupts civic institutions, and endangers the planet'
Alex Molnar is Professor of Education Policy and Director of ... Read more