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Vijay Mahajan - Models for Innovation Diffusion - 9780803921368 - V9780803921368
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Models for Innovation Diffusion

€ 47.25
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Description for Models for Innovation Diffusion Paperback. Series: Quantitative Applications in the Social Sciences. Num Pages: 88 pages, 1, black & white illustrations. BIC Classification: JFS. Category: (U) Tertiary Education (US: College). Dimension: 216 x 142 x 6. Weight in Grams: 144.
Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.

Product Details

Format
Paperback
Publication date
1985
Publisher
SAGE Publications Inc United States
Number of pages
88
Condition
New
Series
Quantitative Applications in the Social Sciences
Number of Pages
88
Place of Publication
Thousand Oaks, United States
ISBN
9780803921368
SKU
V9780803921368
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About Vijay Mahajan
Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at the McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for vision¬ary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing ... Read more

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