Ripped And Torn: Levi's, Latin America and the Blue Jean Dream
Amaranta Wright
Amaranta Wright was a young writer living in Miami when Levi's hired her to travel through Latin America. Her brief was to befriend teenagers and report back with every aspect of their lives: their hopes, fears, dreams and aspirations. At first, she saw the job as a means to travel around a continent she loved. But as time passed, the more sinister and divisive aspects of what she was being asked to do became apparent, her attempts to understand the dispossessed of these countries constantly frustrated by the mechanics of corporate globalisation - its unspoken aim to reduce individuals to ... Read more
This is a compellingly humane portrait of a continent in crisis - riddled with paradox, complexity, beauty and brutality. It is a book about the arrogance with which we in the West refer to 'developing' continents, the developed world's overarching desire to turn people into consumers, and the often insidious methods employed to this end. It is about what happens when indigenous voices are silenced by corporate vision.
An evocative, startling and politically-incisive book.
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About Amaranta Wright
Reviews for Ripped And Torn: Levi's, Latin America and the Blue Jean Dream
Independent
An intriguing read on the politics and passions of changing nations
Sunday Times Travel Magazine
This striking book ... exposes the wider neo-liberal economic model which enables Levi's and others to turn a buck at the expense of vulnerable communities
The Times
The book's power comes from the sense ... Read more