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Advertising and a Democratic Press
C. Edwin Baker
€ 43.99
€ 31.19
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Description for Advertising and a Democratic Press
Paperback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1KBB; JFD; JPVH2; KJSA; KNTJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 12. Weight in Grams: 28.
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These ... Read more
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Princeton University Press United States
Number of pages
216
Condition
New
Series
Princeton Legacy Library
Number of Pages
216
Place of Publication
New Jersey, United States
ISBN
9780691604930
SKU
V9780691604930
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
Reviews for Advertising and a Democratic Press
"Advertising and a Democratic Press is an essential book for anyone interested in the structural impact of advertising on American newspapers in particular and the American media in general."
Financial Times "Newspapers, Baker insists, operate mainly as businesses, secondarily as businesses, and occasionally
when they're sounding patriotic and devoted to the public interest
as businesses... The main problem ... is that advertising now ... Read more
Financial Times "Newspapers, Baker insists, operate mainly as businesses, secondarily as businesses, and occasionally
when they're sounding patriotic and devoted to the public interest
as businesses... The main problem ... is that advertising now ... Read more