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Advertising to Children in China
Chan, Professor Kara, McNeal, Professor James U.
€ 38.77
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Description for Advertising to Children in China
Hardcover. China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 224 pages, Illustrations (some col.). BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 152 x 229 x 18. Weight in Grams: 476.
This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. Providing answers to various questions the book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. Providing answers to various questions the book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Product Details
Format
Hardback
Publication date
2004
Publisher
The Chinese University Press
Condition
New
Number of Pages
224
Place of Publication
Hong Kong, Hong Kong
ISBN
9789629961428
SKU
V9789629961428
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Chan, Professor Kara, McNeal, Professor James U.
Kara Chan is Associate Professor at the Department of Communication Studies, Hong Kong Baptist University. She teaches advertising creativity, advertising and social communication, and communication research methods. She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before she joined the University. She has published over twenty articles on advertising and consumer ... Read more
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