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Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments (UK PROFESSIONAL BUSINESS Management / Business)
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Description for Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments (UK PROFESSIONAL BUSINESS Management / Business)
paperback. Num Pages: 162 pages, black & white illustrations. BIC Classification: JFSL; KJS. Category: (G) General (US: Trade). Dimension: 230 x 155 x 9. Weight in Grams: 236.
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, the scant attention cannot be denied. Many do not realize or simply resist the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. The field of behavioral economics discusses how various social and cognitive factors influence ... Read more
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, the scant attention cannot be denied. Many do not realize or simply resist the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. The field of behavioral economics discusses how various social and cognitive factors influence ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Business Expert Press United States
Number of pages
162
Condition
New
Number of Pages
200
Place of Publication
Sterling Forest, United States
ISBN
9781606497043
SKU
V9781606497043
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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