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Born to Buy
Juliet Schor
€ 17.99
€ 17.30
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Description for Born to Buy
Paperback. Now in paperback, with a new Afterword by the author, the groundbreaking book that every parent and teacher must read - offering the first hard research data on the consequences of turning young children into consumers. Num Pages: 304 pages, Charts throughout. BIC Classification: JFF; JFSP1. Category: (G) General (US: Trade). Dimension: 214 x 139 x 22. Weight in Grams: 283.
Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, author Juliet Schor examines how marketing efforts of vast size, scope and effectiveness have created 'commercialized children'. Ads and their messages about sex, drugs and food affect not just what children want to buy, but who they think they are. In this revelatory and crucial book, Schor looks ... Read more
Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, author Juliet Schor examines how marketing efforts of vast size, scope and effectiveness have created 'commercialized children'. Ads and their messages about sex, drugs and food affect not just what children want to buy, but who they think they are. In this revelatory and crucial book, Schor looks ... Read more
Product Details
Format
Paperback
Publication date
2005
Publisher
Simon & Schuster Ltd United Kingdom
Number of pages
288
Condition
New
Number of Pages
304
Place of Publication
New York, United States
ISBN
9780684870564
SKU
V9780684870564
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About Juliet Schor
Juliet B. Schor is the award-winning author of The Overworked American and The Overspent American. A recognized expert on consumerism, economics, and family studies, she teaches at Boston College and lives in Newton, Massachusetts.
Reviews for Born to Buy
"Born to Buy is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough."
Amy Bloom, O, The Oprah Magazine "An artfully argued, important expose."
BusinessWeek "A wake-up call."
Los Angeles Times ... Read more
Amy Bloom, O, The Oprah Magazine "An artfully argued, important expose."
BusinessWeek "A wake-up call."
Los Angeles Times ... Read more