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Brand Islam: The Marketing and Commodification of Piety
Faegheh Shirazi
€ 26.99
€ 25.29
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Description for Brand Islam: The Marketing and Commodification of Piety
Paperback. Num Pages: 294 pages, 52 b&w photos. BIC Classification: JFFT; JFSR2. Category: (G) General (US: Trade). Dimension: 156 x 238 x 21. Weight in Grams: 412.
From food products to fashions and cosmetics to children's toys, a wide range of commodities today are being marketed as halal (permitted, lawful) or Islamic to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most halal commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, Brand Islam, as a clever marketing tool. Brand Islam ... Read more
From food products to fashions and cosmetics to children's toys, a wide range of commodities today are being marketed as halal (permitted, lawful) or Islamic to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most halal commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, Brand Islam, as a clever marketing tool. Brand Islam ... Read more
Product Details
Publisher
University of Texas Press
Format
Paperback
Publication date
2016
Condition
New
Weight
411g
Number of Pages
294
Place of Publication
Austin, TX, United States
ISBN
9781477309469
SKU
V9781477309469
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-29
About Faegheh Shirazi
Faegheh Shirazi is a professor in the Department of Middle Eastern Studies at the University of Texas at Austin. Her previous books include Muslim Women in War and Crisis: From Reality to Representation.
Reviews for Brand Islam: The Marketing and Commodification of Piety
Brand Islam is an illuminating case study in the relationship between religion and the consumer market.
Journal of Markets and Morality
[A] very readable and entertaining mine of information about today's 'halal race,' broadly interpreting the transformations within the frames of theories on cultural identity politics and economic sociology of consumerism.
Religious Studies ... Read more
Journal of Markets and Morality
[A] very readable and entertaining mine of information about today's 'halal race,' broadly interpreting the transformations within the frames of theories on cultural identity politics and economic sociology of consumerism.
Religious Studies ... Read more