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16%OFFBarrie Gunter - Celebrity Capital: Assessing the Value of Fame - 9781628927733 - V9781628927733
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Celebrity Capital: Assessing the Value of Fame

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Description for Celebrity Capital: Assessing the Value of Fame Paperback. Num Pages: 264 pages. BIC Classification: JFD. Category: (G) General (US: Trade). Dimension: 229 x 160 x 17. Weight in Grams: 412.
Celebrities attract the attention of commercial interests and other public figures. They receive payments from sponsors to endorse brands. They are sought out to appear with politicians during election campaigns. They are used to promote health messages. In other words, celebrities are often perceived to possess qualities that give them special value or what we will refer to here as 'celebrity capital'. This means that celebrities are regarded as being able to add premium value to specific objects, events, and issues and hence render these items more valuable or effective. Employing an interesting and new approach to the ... Read more

Product Details

Publisher
Bloomsbury Publishing Plc United Kingdom
Number of pages
208
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
264
Place of Publication
New York, United States
ISBN
9781628927733
SKU
V9781628927733
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10

About Barrie Gunter
Barrie Gunter is Professor of Mass Communication at the University of Leicester, UK. He is author of over 50 books and more than 250 journal articles, books chapters and other publications on media, marketing and management issues. Among his specialist areas of interest are media audiences, new media developments and the impact of news.

Reviews for Celebrity Capital: Assessing the Value of Fame
This volume introduces key debates from within the field of film star studies and celebrity culture as they are understood in terms of what Gunter refers to as ‘celebrity capital’. The case studies presented here are engaging and thought-provoking and will undoubtedly make you think again about the role, responsibility and representation of celebrity culture.
Rebecca Feasey, Senior Lecturer ... Read more

Goodreads reviews for Celebrity Capital: Assessing the Value of Fame


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