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Class Acts: Young Men and the Rise of Lifestyle
Mary Rizzo
€ 49.90
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Description for Class Acts: Young Men and the Rise of Lifestyle
Hardcover. Examining male youth culture through the lens of fashion Num Pages: 297 pages. BIC Classification: JFC; JFSP2. Category: (G) General (US: Trade). Dimension: 229 x 152 x 23. Weight in Grams: 454.
Class Acts explores the development of lifestyle marketing from the 1960s to the 1990s. During this time, young men began manipulating their identities by taking on the mannerisms, culture, and fashion of the working class and poor. These style choices had contradictory meanings. At once they were acts of rebellion by middleclass young men against their social stratum and its rules of masculinity and also examples of the privilege that allowed them to try on different identities for amusement or as a rite of passage. Starting in the 1960s, advertisers and marketers, looking for new ways to appeal to young ... Read more
Class Acts explores the development of lifestyle marketing from the 1960s to the 1990s. During this time, young men began manipulating their identities by taking on the mannerisms, culture, and fashion of the working class and poor. These style choices had contradictory meanings. At once they were acts of rebellion by middleclass young men against their social stratum and its rules of masculinity and also examples of the privilege that allowed them to try on different identities for amusement or as a rite of passage. Starting in the 1960s, advertisers and marketers, looking for new ways to appeal to young ... Read more
Product Details
Format
Hardback
Publication date
2015
Publisher
University of Nevada Press
Condition
New
Number of Pages
297
Place of Publication
Reno, United States
ISBN
9780874179866
SKU
V9780874179866
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Mary Rizzo
Mary Rizzo is assistant professor of professional practice in history and associate director of public and digital humanities initiatives for the History Department and Program in American Studies at Rutgers University, Newark, USA. Her work has appeared in the Public Historian, the International Journal of Heritage Studies, Public: A Journal of Imagining America, and the blog History@Work. She is a ... Read more
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