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Constructing Public Opinion: How Political Elites Do What They Like and Why We Seem to Go Along with It
Justin Lewis
€ 36.99
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Description for Constructing Public Opinion: How Political Elites Do What They Like and Why We Seem to Go Along with It
Paperback. The first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, Lewis considers them a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Num Pages: 240 pages. BIC Classification: JFD; JPVK. Category: (P) Professional & Vocational. Dimension: 229 x 160 x 14. Weight in Grams: 374. How Political Elites Do What They Like and Why We Seem to Go Along with it. 240 pages. The first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, Lewis considers them a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; JPVK. Dimension: 229 x 160 x 14. Weight: 382.
Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken. Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media ... Read more
Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken. Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media ... Read more
Product Details
Format
Paperback
Publication date
2001
Publisher
Columbia University Press
Number of pages
240
Condition
New
Number of Pages
240
Place of Publication
New York, United States
ISBN
9780231117678
SKU
V9780231117678
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Justin Lewis
Justin Lewis is professor of communication at the University of Massachusetts, Amherst.
Reviews for Constructing Public Opinion: How Political Elites Do What They Like and Why We Seem to Go Along with It
Very well written and shows that cultural studies and quantitative data are not necessarily incompatible. International Journal of Public Opinion Research