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Digital Shift
Jeff Scheible
€ 24.99
€ 23.21
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Description for Digital Shift
Paperback. Num Pages: 176 pages, 32. BIC Classification: JFC; JFD. Category: (G) General (US: Trade). Dimension: 204 x 127 x 18. Weight in Grams: 181.
Emoticons matter. Equal signs do, too. This book takes them seriously and shows how and why they matter. Digital Shift explores the increasingly ubiquitous presence of punctuation and typographical marks in our lives using them as reading lenses to consider a broad range of textual objects and practices across the digital age. Jeff Scheible argues that pronounced shifts in textual practices have occurred with the growing overlap of crucial spheres of language and visual culture, that is, as screen technologies have proliferated and come to form the interface of our everyday existence. Specifically, he demonstrates that ... Read more
Emoticons matter. Equal signs do, too. This book takes them seriously and shows how and why they matter. Digital Shift explores the increasingly ubiquitous presence of punctuation and typographical marks in our lives using them as reading lenses to consider a broad range of textual objects and practices across the digital age. Jeff Scheible argues that pronounced shifts in textual practices have occurred with the growing overlap of crucial spheres of language and visual culture, that is, as screen technologies have proliferated and come to form the interface of our everyday existence. Specifically, he demonstrates that ... Read more
Product Details
Format
Paperback
Publication date
1900
Publisher
University of Minnesota Press
Condition
New
Number of Pages
176
Place of Publication
Minnesota, United States
ISBN
9780816695744
SKU
V9780816695744
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Jeff Scheible
Jeff Scheible is assistant professor of cinema studies at Purchase College, State University of New York.
Reviews for Digital Shift
Jeff Scheible argues that when writing-and all of culture-is undergoing radical change through the overwhelming adoption of networked and programmable media, it is possible to detect and analyze these changes in the encompassing details, in the cultural logic of punctuation, for example. This book is highly engaging. Scheible's arguments are compelling and provocative. -John Cayley, Brown University