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Ethnicity, Inc. (Chicago Studies in Practices of Meaning)
John L. Comaroff
€ 32.99
€ 25.85
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Description for Ethnicity, Inc. (Chicago Studies in Practices of Meaning)
Paperback. Exploring the changing relationship between culture and the market, this book addresses the question: Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets of consumption. Series: Chicago Studies in Practices of Meaning. Num Pages: 236 pages, 15 colour plates. BIC Classification: JFCD; JFSL. Category: (G) General (US: Trade); (UF) Further/Higher Education. Dimension: 228 x 152 x 16. Weight in Grams: 402.
In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made ... Read more
In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made ... Read more
Product Details
Publisher
University Of Chicago Press
Format
Paperback
Publication date
2009
Series
Chicago Studies in Practices of Meaning
Condition
New
Number of Pages
236
Place of Publication
, United States
ISBN
9780226114729
SKU
V9780226114729
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About John L. Comaroff
John L. Comaroff is the Harold W. Swift Distinguished Service Professor of Anthropology at the University of Chicago and a research professor at the American Bar Foundation. Jean Comaroff is the Bernard E. and Ellen C. Sunny Distinguished Service Professor of Anthropology and director of the Chicago Center for Contemporary Theory at the University of Chicago. Both are honorary professors ... Read more
Reviews for Ethnicity, Inc. (Chicago Studies in Practices of Meaning)
The Comaroffs are among the very finest anthropologists working anywhere in the world today. As genuine leaders of the discipline, every new book they publish is an event and this one is no exception. Ethnicity, Inc. will be a watershed for anyone looking for new ways to explain our neoliberal world. This extraordinarily lucid book is one of the most ... Read more