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How American is Globalization?
William H. Marling
€ 40.99
€ 34.31
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Description for How American is Globalization?
Hardback. These technologies convey American attitudes about work, leisure, convenience, credit, and travel, but as Marling shows, they take root overseas in ways that are anything but "American." Num Pages: 248 pages, 5, 3 black & white halftones, 2 black & white line drawings. BIC Classification: JFFS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 22. Weight in Grams: 408.
William Marling's provocative work analyzes-in specific terms-the impacts of American technology and culture on foreign societies. Marling answers his own question-how "American" is globalization?-with two seemingly contradictory answers: "less than you think" and "more than you know." Deconstructing the myth of global Americanization, he argues that despite the typically American belief that the United States dominates foreign countries, the practical effects of "Americanization" amount to less than one might suppose. Critics point to the uneven popularity of McDonalds as a prime example of globalization and supposed American hegemony in the world. But Marling shows, in a series of case studies, ... Read more
William Marling's provocative work analyzes-in specific terms-the impacts of American technology and culture on foreign societies. Marling answers his own question-how "American" is globalization?-with two seemingly contradictory answers: "less than you think" and "more than you know." Deconstructing the myth of global Americanization, he argues that despite the typically American belief that the United States dominates foreign countries, the practical effects of "Americanization" amount to less than one might suppose. Critics point to the uneven popularity of McDonalds as a prime example of globalization and supposed American hegemony in the world. But Marling shows, in a series of case studies, ... Read more
Product Details
Format
Hardback
Publication date
2006
Publisher
Johns Hopkins University Press United States
Number of pages
248
Condition
New
Number of Pages
248
Place of Publication
Baltimore, MD, United States
ISBN
9780801883538
SKU
V9780801883538
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About William H. Marling
William H. Marling is a professor of English and world literature at Case Western Reserve University. He once worked as a financial journalist for Fortune and Money magazines and has taught at universities in Japan, France, Austria, and Spain.
Reviews for How American is Globalization?
If you were engaged by Thomas Friedman's The Earth is Flat, you will enjoy How 'American' Is Globalization? Plain Dealer 2006 Intriguing analysis of the influence of American technology and culture on foreign societies. Midwest Book Review A provocatively offbeat and intermittently persuasive entry in the Americanization debate. Future Survey 2007