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The Leap to Globalization: Creating New Value from Business Without Borders
Harry Korine
€ 41.99
€ 32.77
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Description for The Leap to Globalization: Creating New Value from Business Without Borders
Hardcover. Three characteristics differentiate globalizing from simple international expansion. First, globalization implies a redefinition of customer value; second, it is an entrepreneurial process; and third, speed plays an essential role. This book focuses on how globalizing is realized over time, in companies that start from a narrow geographic base. Num Pages: 176 pages, , black & white illustrations. BIC Classification: JFFS; KJ. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 241 x 159 x 19. Weight in Grams: 376.
Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.
Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.
Product Details
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United States
Number of pages
176
Condition
New
Number of Pages
176
Place of Publication
New York, United States
ISBN
9780787962111
SKU
V9780787962111
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Harry Korine
Harry Korine is assistant professor of strategic and international management at the London Business School. Pierre-Yves Gomez is professor of strategy and director of the Rodolphe Mérieux Foundation for Entrepreneurial Management at the École de Management de Lyon.
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