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Living It Up: Our Love Affair with Luxury
James B. Twitchell
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Description for Living It Up: Our Love Affair with Luxury
Hardback. The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times. Num Pages: 448 pages, 80 halftones. BIC Classification: 1KBB; JFCA; JFFT. Category: (P) Professional & Vocational. Dimension: 239 x 161 x 26. Weight in Grams: 590.
Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as an act of patriotism. Accordingly, indices of consumer confidence and purchasing seem unaffected by recession. This necessary consumption of unnecessary items and services is going on at all but the lowest layers of society: J.C. Penney now offers day spa treatments; Kmart sells cashmere bedspreads. So ... Read more
Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as an act of patriotism. Accordingly, indices of consumer confidence and purchasing seem unaffected by recession. This necessary consumption of unnecessary items and services is going on at all but the lowest layers of society: J.C. Penney now offers day spa treatments; Kmart sells cashmere bedspreads. So ... Read more
Product Details
Format
Hardback
Publication date
2002
Publisher
Columbia University Press United States
Number of pages
328
Condition
New
Number of Pages
448
Place of Publication
New York, United States
ISBN
9780231124966
SKU
V9780231124966
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About James B. Twitchell
James B. Twitchell is professor of English at the University of Florida and the author of many books including Adcult USA, Lead Us Into Temptation, and 20 Ads That Shook the World.
Reviews for Living It Up: Our Love Affair with Luxury
The author is savvy enough to conduct most of his research in the real world. This is the rare book project that forces the writer to shop on Rodeo Drive, leaf through Vanity Fair... and visit the most extravagant spots in Las Vegas... [An] engaging addition to the growing field of Luxe Lit.
Janet Maslin The New York Times ... Read more
Janet Maslin The New York Times ... Read more