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Management of Electronic and Digital Media (Cengage Series in Communication Arts)
Alan B. Albarran
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Description for Management of Electronic and Digital Media (Cengage Series in Communication Arts)
Paperback. Num Pages: 368 pages, illustrations. BIC Classification: JFD. Category: (G) General (US: Trade). Weight in Grams: 526.
Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a ... Read more
Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
Cengage Learning
Condition
New
Number of Pages
368
Place of Publication
Belmont, CA, United States
ISBN
9781305077560
SKU
V9781305077560
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Alan B. Albarran
Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the ... Read more
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