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Media Effects Research: A Basic Overview
Glenn Sparks
€ 83.27
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Description for Media Effects Research: A Basic Overview
Paperback. Helps you understand the true impact of media today. This book explains how the effects of mass media are measured and what the research has concluded about media's influence on our lives. Num Pages: 368 pages. BIC Classification: JFD. Category: (G) General (US: Trade). Dimension: 233 x 163 x 15. Weight in Grams: 454.
Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media's effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Cutting-edge coverage includes electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, ... Read more
Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media's effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Cutting-edge coverage includes electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, ... Read more
Product Details
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2015
Condition
New
Weight
475g
Number of Pages
368
Place of Publication
Belmont, CA, United States
ISBN
9781305077478
SKU
V9781305077478
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Glenn Sparks
Glenn Sparks is a professor and noted researcher of Mass Communication in the Brian Lamb School of Communication at Purdue University where he served for twelve years as the associate head. He previously taught in the Department of Communication at Cleveland State University. His area of expertise is the cognitive and emotional effects of the media. Over the last thirty ... Read more
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