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Networks, Crowds, and Markets: Reasoning About a Highly Connected World
David Easley
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Description for Networks, Crowds, and Markets: Reasoning About a Highly Connected World
Hardcover. Reveals the interdisciplinary field of networks, which changes how we look at social, financial and technological interactions in modern society. Num Pages: 744 pages, 332 b/w illus. 128 exercises. BIC Classification: JFFP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 263 x 191 x 34. Weight in Grams: 1336. Reasoning About a Highly Connected World. 744 pages, 332 b/w illus. 128 exercises. Reveals the interdisciplinary field of networks, which changes how we look at social, financial and technological interactions in modern society. Cateogry: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: JFFP. Dimension: 263 x 191 x 34. Weight: 1332.
Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary ... Read moreapproach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others. Show Less
Product Details
Publisher
Cambridge University Press
Place of Publication
Cambridge, United Kingdom
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Usually ships in 4 to 8 working days
About David Easley
David Easley is the Henry Scarborough Professor of Social Science and a Professor of Economics at Cornell University. He was previously an Overseas Fellow of Churchill College, Cambridge. His research is in the fields of economics, finance, and decision theory. In economics, he focuses on learning, wealth dynamics, and natural selection in markets. In finance, his work focuses on market ... Read moremicrostructure and asset pricing. In decision theory, he works on modeling decision making in complex environments. He is a Fellow of the Econometric Society and a member of the NASDAQ-OMX Economic Advisory Board. Jon Kleinberg is the Tisch University Professor in the Computer Science Department at Cornell University. He is a member of the National Academy of Engineering and the American Academy of Arts and Sciences. His research focuses on issues at the interface of networks and information, with an emphasis on the social and information networks that underpin the Web and other online media. He is the recipient of MacArthur, Packard, and Sloan Foundation Fellowships; the Nevanlinna Prize; the ACM-Infosys Foundation Award; and the National Academy of Sciences Award for Initiatives in Research. Show Less
Reviews for Networks, Crowds, and Markets: Reasoning About a Highly Connected World
'The first college-level text on network science, it should be a big hit for students in economics and business.' Stan Wasserman, Indiana University 'In this remarkable book, David Easley and Jon Kleinberg bring all the tools of computer science, economics, and sociology to bear on one of the great scientific challenges of our time: understanding the structure, function, and dynamics ... Read moreof networks in society. Clearly written and covering an impressive range of topics, Networks, Crowds, and Markets is the ideal starting point for any student aspiring to learn the fundamentals of the emerging field of network science.' Duncan Watts, author of Six Degrees: The Science of a Connected Age 'The field of information networks is an emerging discipline of immense importance that combines graph theory, probability and statistics, microeconomics and facets of the social sciences. Easley and Kleinberg present a panoramic view of this field, from basic graph theory all the way to the state of the art in research.' Prabhakar Raghavan, Head of Yahoo! Labs 'Networks are everywhere, in our social lives, in our economic relations, and in nature; they are now finally arriving to our classrooms. Easley and Kleinberg have written a masterful introduction to networks. This book successfully combines the game theoretic and algorithmic approaches to the study of social, economic and communication networks. It is lively, interesting, readable and accessible. It is a pleasure to teach using this book and never a dull moment for the students.' Daron Acemoglu, Charles P. Kindleberger Professor of Applied Economics, Massachusetts Institute of Technology 'David Easley and Jon Kleinberg have given us a totally new kind of basic economics text, where students learn how to analyze social networks and crowds as well as games and markets. This book covers a remarkable range of topics and offers a broad new vision of what economics can be about.' Roger Myerson, Glen A. Lloyd Distinguished Service Professor of Economics at the University of Chicago and winner of the 2007 Nobel Prize in Economics 'In my three decades plus of teaching, I cannot recall an urge to teach a new undergraduate course like the one I felt upon leafing through this wonderful introduction to everything that is new and important and intellectually challenging in our world.' Christos Papadimitriou, C. Lester Hogan Professor of EECS, University of California, Berkeley 'The elegant explanations in this book allow readers to rapidly gain a deep understanding of how networks work. Without resorting to either advanced math or even a bit of hand-waving, Easley and Kleinberg take us through the essential concepts and intriguing real-world applications.' Lada Adamic, University of Michigan 'This important and inspiring book must not be missing from the computer scientist's bookshelf in the 21st century ...' Dr Jochen L. Leidner 'Far from being a terse, technical analysis, this is an elegant and engaging examination of the subject.' The Times Higher Education Supplement 'Networks, Crowds, and Markets offers students an excellent opportunity to relate enduring conceptual material, taught in numerous traditional courses, to their fast-paced and ever changing world. Typically, textbooks have not often done so. This work serves, therefore, not only as motivation for students to appreciate the beauty of the abstract, but also as a model for what textbooks might become in the near future. ... Individual instructors will bring their own interests to this lively, well-written text with interesting graphic support and then tailor it to make a course that they are comfortable teaching and one that really comes alive for students.' Mathematical Reviews 'This text offers an integrated, but not superficial, introduction to ... new mathematical concepts and their application across a range of social problems ... an ideal text for introductory classes. It also holds great promise for people with a strong background in another field who wish to understand some of the key questions addressed by the social sciences.' H. Van Dyke Parunak, reviews.com 'This very interesting and detailed book manages to expose the wide-ranging applications of graph and network theory in a variety of areas such as game theory, auctions, web searches, horse-betting, voting, crowd behavior, trade markets and the spread of diseases. Throughout the book all necessary mathematical background is outlined in an easy to understand way, including the most interesting and curious aspects of the theory such as the Braess paradox, prisoner's dilemma and Arrow's impossibility theorem. The book concludes with a useful index and a detailed bibliography.' Zentralblatt MATH 'Easley, an economist, and Kleinberg, a computer scientist, accomplish the difficult task of making the subject available to students from basically any field without being superficial. Their text was designed as transdisciplinary from the start and will be specifically interesting to physics students who pursue an interdisciplinary career geared toward the social science and econophysics.' Physics Today The field of information networks is an emerging discipline of immense importance that combines graph theory, probability and statistics, microeconomics and facets of the social sciences. Easley and Kleinberg present a panoramic view of this field, from basic graph theory all the way to the state of the art in research. Prabhakar Raghavan, Head of Yahoo! Labs Networks are everywhere, in our social lives, in our economic relations, and in nature; they are now finally arriving to our classrooms. Easley and Kleinberg have written a masterful introduction to networks. This book successfully combines the game theoretic and algorithmic approaches to the study of social, economic and communication networks. It is lively, interesting, readable and accessible. It is a pleasure to teach using this book and never a dull moment for the students. Daron Acemoglu, Charles P. Kindleberger Professor of Applied Economics, Massachusetts Institute of Technology The first college-level text on network science, it should be a big hit for students in economics and business. Stan Wasserman, Rudy Professor of Statistics, Psychology, and Sociology, Indiana University In this remarkable book, David Easley and Jon Kleinberg bring all the tools of computer science, economics, and sociology to bear on one of the great scientific challenges of our time: understanding the structure, function, and dynamics of networks in society. Clearly written and covering an impressive range of topics, Networks, Crowds, and Markets is the ideal starting point for any student aspiring to learn the fundamentals of the emerging field of network science. Duncan Watts, Principal Research Scientist, Yahoo! Research, and author of Six Degrees: The Science of A Connected Age David Easley and Jon Kleinberg have given us a totally new kind of basic economics text, where students learn how to analyze social networks and crowds as well as games and markets. This book covers a remarkable range of topics and offers a broad new vision of what economics can be about. Roger Myerson, Glen A. Lloyd Distinguished Service Professor of Economics at the University of Chicago and winner of the 2007 Nobel Prize in Economics In my three decades plus of teaching, I cannot recall an urge to teach a new undergraduate course like the one I felt upon leafing through this wonderful introduction to everything that is new and important and intellectually challenging in our world. Christos Papadimitriou, C. Lester Hogan Professor of EECS, University of California, Berkeley The elegant explanations in this book allow readers to rapidly gain a deep understanding of how networks work. Without resorting to either advanced math or even a bit of hand-waving, Easley and Kleinberg take us through the essential concepts and intriguing real-world applications. Professor Lada Adamic, School of Information and Center for the Study of Complex Systems, University of Michigan Check out this review: Read Suite 101's Review Here. This unusual range of topics is what makes this book invaluable. Instead of just focusing on abstract mathematical models and their formal properties, it puts models in their proper place within a process that begins with empirical observations, leads to mathematical models, is followed by some predictions, and is then subject to experimental validation that starts the cycle anew. In the meantime, one reasons about the connected world around us, discovers some facts, gets some insight into the behavior of complex systems, and even enjoys some aha! moments. The book is a pleasure to read. Fernando Berzal, Computing Reviews The book is clearly written and produced to the quality you can expect from CUP. This important and inspiring book must not be missing from the computer scientist's bookshelf in the 21st century, be it because they ought to be teaching the material to their students as an academic, be it because they are a practitioner who want a fundamental understanding of the methods they may already deploy, and how they relate to other areas. Jochen L. Leidner This excellent book by David Easley and Jon Kleinberg, both at Cornell University, is an interdisciplinary work that is well placed to channel and challenge the enthusiasm we have today for all things networked. It covers a wide range of theoretical and practical topics that effectively define the operation of networks, our relationship with them and the behaviours that they engender.Far from being a terse, technical analysis, this is an elegant and engaging examination of the subject. Game theory, for example, suddenly gains a whole new interest when discussed, as it is here, in terms of the behaviour of buyers and sellers in an online auction - a subject that will appeal to the inner geek in those readers seeking to understand the deep magic of the process. John Gilbey, Times Higher Education Networks, Crowds, and Markets is an exceptional book. George K. Thiruvathukal, IEEE Computing in Science and Engineering This text offers an integrated, but not superficial, introduction to these new mathematical concepts and their application across a range of social problems. Each section provides rigorous proofs of key results and rich references to the literature, while remaining accessible to the undergraduate with only a high school mathematics background. It also holds great promise for people with a strong background in another field who wish to understand some of the key questions addressed by the social sciences. H. Van Dyke Parunak, Computing Reviews Networks, Crowds, and markets offers students an excellent opportunity to relate enduring conceptual material, taught in numerous traditional courses, to their fast-paced and ever-changing world. Typically, textbooks have not often done so. This work serves, therefore, not only as motivation for students to appreciate the beauty of the abstract, but also as a model for what textbooks might become in the near future. Sandra L. Arlinghaus, Mathematical Reviews This is a fun book. It offers a feast learning curve without confusing the reader with technical details, and it opens a great and timely perspective on dynamical processes in social systems. Easley, an economist, and Kleinberg, a computer scientist, accomplish the difficult task of making the subject available to students from basically any field without being superficial... a hot pick for interested students and researchers new to the interdisciplinary field of complex networks. Dirk Brockmann, Physics Today Show Less
