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Objects of Desire: Consumer Behaviour in Shopping Centre Choices
Charles Dennis
€ 67.39
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Description for Objects of Desire: Consumer Behaviour in Shopping Centre Choices
hardcover. Num Pages: 288 pages, biography. BIC Classification: JFFT. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 20. Weight in Grams: 521.
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
Product Details
Format
Hardback
Publication date
2004
Publisher
Palgrave Macmillan United States
Number of pages
288
Condition
New
Number of Pages
271
Place of Publication
Gordonsville, United States
ISBN
9781403901705
SKU
V9781403901705
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Charles Dennis
CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.
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