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Pink Tourism
Hughes, H. L. (Manchester Metropolitan University, Uk)
€ 194.85
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Description for Pink Tourism
Hardcover.
This is a study of gay and lesbian tourism from, primarily, a marketing perspective but italso examines how marketing activity engages with and affects social issues relating tohomosexuality. It includes an overview of the nature of homosexuality and relevant issues that bear upontourism and marketing. Content includes holiday profiles of both gay men and lesbians;supply of related holiday products; popular and non-popular destinations; tour operatorsand accommodation provision; tourism and sex and sexually transmitted infections; barriersand inhibitors to choice including host reactions; appropriate marketing strategies. The book locates gay and lesbian tourism and holiday marketing within a context of current issuessuch ... Read more
This is a study of gay and lesbian tourism from, primarily, a marketing perspective but italso examines how marketing activity engages with and affects social issues relating tohomosexuality. It includes an overview of the nature of homosexuality and relevant issues that bear upontourism and marketing. Content includes holiday profiles of both gay men and lesbians;supply of related holiday products; popular and non-popular destinations; tour operatorsand accommodation provision; tourism and sex and sexually transmitted infections; barriersand inhibitors to choice including host reactions; appropriate marketing strategies. The book locates gay and lesbian tourism and holiday marketing within a context of current issuessuch ... Read more
Product Details
Format
Hardback
Publication date
2006
Publisher
CABI Publishing United Kingdom
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
Wallingford, United Kingdom
ISBN
9781845930769
SKU
V9781845930769
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
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