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Political Advertising in the 2014 European Parliament Elections
Christina Holtz-Bacha (Ed.)
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Description for Political Advertising in the 2014 European Parliament Elections
Hardback. Editor(s): Holtz-Bacha, Christina; Rafter, Kevin. Num Pages: 209 pages, 40 black & white illustrations, biography. BIC Classification: JFC; JFD; JP; JPHV. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a detailed focus on the images and communication styles that characterised the 2014 European Parliament election campaign, this edited collection evaluates political advertising across the EU using empirical data to compare and contrast styles and approaches in different members. This work allows the authors to offer an important evaluation of the similarities and differences in the posters and broadcasts used to win public support in ... Read more
This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a detailed focus on the images and communication styles that characterised the 2014 European Parliament election campaign, this edited collection evaluates political advertising across the EU using empirical data to compare and contrast styles and approaches in different members. This work allows the authors to offer an important evaluation of the similarities and differences in the posters and broadcasts used to win public support in ... Read more
Product Details
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2017
Condition
New
Weight
28g
Number of Pages
243
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137569806
SKU
V9781137569806
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Christina Holtz-Bacha (Ed.)
Christina Holtz-Bacha is Professor of Communication at Friedrich-Alexander Universitat Erlangen-Nurnberg, Germany. Edoardo Novelli is Associate Professor at the University of Roma Tre, Italy. Kevin Rafter is Professor of Political Communication at Dublin City University, Ireland.
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