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Radio, Television and Modern Life
Paddy Scannell
€ 60.44
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Description for Radio, Television and Modern Life
Paperback. Written by one of the foremost and widely-respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Num Pages: 208 pages, black & white illustrations. BIC Classification: JFC; JFD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 153 x 14. Weight in Grams: 322.
Written by one of the foremost and widely-respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell explores the structuring of engagement of the viewer/listener with the broadcaster by analysing the communicative intentions of the broadcaster and the understanding by the audience of those intentions. This powerful and accessible book makes an important contribution to media studies in showing ... Read more
Written by one of the foremost and widely-respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell explores the structuring of engagement of the viewer/listener with the broadcaster by analysing the communicative intentions of the broadcaster and the understanding by the audience of those intentions. This powerful and accessible book makes an important contribution to media studies in showing ... Read more
Product Details
Format
Paperback
Publication date
1996
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
Number of Pages
204
Place of Publication
Hoboken, United Kingdom
ISBN
9780631198758
SKU
V9780631198758
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Paddy Scannell
Paddy Scannell is one of the founding editors of the journal Media, Culture and Society. His publications include A Social History of Broadcasting, co-written by David Cardiff (Blackwell, 1991). He is a reader at the Center for Communication and Information Studies at the University of Westminster.
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