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Rowdy Entrepreneurs and Insecure Dinosaurs – Popular Strategies for Innovation After the End of Endings
Murat Karamuftuoglu
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Description for Rowdy Entrepreneurs and Insecure Dinosaurs – Popular Strategies for Innovation After the End of Endings
Paperback. Deals with invention and innovation in the context of postmodern society and information economy. This title applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. It combines popular culture theory with innovation theory and entrepreneurship. Num Pages: 131 pages, Illustrations. BIC Classification: JFCA; KJD; KJH. Category: (G) General (US: Trade). Dimension: 217 x 140 x 8. Weight in Grams: 138.
Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.
Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.
Product Details
Format
Paperback
Publication date
2013
Publisher
John Hunt Publishing United Kingdom
Number of pages
131
Condition
New
Number of Pages
132
Place of Publication
, United Kingdom
ISBN
9781780992877
SKU
V9781780992877
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-20
About Murat Karamuftuoglu
Dr. Murat Karamuftuoglu is a researcher and lecturer in Information Science with a particular interest in social, political and philosophical aspects of information systems, knowledge management, aesthetics of new media, and innovation. He lives in the UK.
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