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Soap Operas for Social Change
Heidi Nariman
€ 68.19
€ 62.70
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Description for Soap Operas for Social Change
Hardcover. In 1975, the Mexican network, Televisa, broadcast the first "entertainment-education" soap opera. Nariman examines Sabido's model for entertainment-education television programming, paying particular attention to the application of communication and behavioural theories. Series: Media & Society. Num Pages: 184 pages, references, index. BIC Classification: 1KLCM; APT; JFD; JH. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155. Weight in Grams: 395.
In 1975, the Mexican network Televisa broadcast the first entertainment-education soap opera, which was written and produced by Miguel Sabido according to his own theory-based research formula. The soap opera, called Ven Conmigo (Come with Me), promoted a government-sponsored adult literacy program, and its commercial and social success prompted Televisa to produce, broadcast, and research the audience effects of five other Sabido-designed soaps. Development themes treated in these shows included family planning, women's rights, responsible parenthood, and adolescent sexual education. Each of the six entertainment-education soap operas was exported for broadcast in other Latin American nations and achieved high ratings ... Read more
In 1975, the Mexican network Televisa broadcast the first entertainment-education soap opera, which was written and produced by Miguel Sabido according to his own theory-based research formula. The soap opera, called Ven Conmigo (Come with Me), promoted a government-sponsored adult literacy program, and its commercial and social success prompted Televisa to produce, broadcast, and research the audience effects of five other Sabido-designed soaps. Development themes treated in these shows included family planning, women's rights, responsible parenthood, and adolescent sexual education. Each of the six entertainment-education soap operas was exported for broadcast in other Latin American nations and achieved high ratings ... Read more
Product Details
Format
Hardback
Publication date
1993
Publisher
ABC-CLIO United States
Number of pages
184
Condition
New
Series
Media & Society
Number of Pages
184
Place of Publication
, United States
ISBN
9780275943899
SKU
V9780275943899
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Heidi Nariman
HEIDI NOEL NARIMAN is the International Information Manager at Televisa, S.A. de C.V. in Mexico City, where she has worked with Miguel Sabido since 1989. At present, Nariman edits Televisa's semimonthly Spanish-language newsletter about worldwide entertainment-education trends in television and cinema business, programming, and technology.
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