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Storytelling on Steroids
John Weich
€ 19.99
€ 19.91
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Description for Storytelling on Steroids
Paperback. John Weich pinpoints the iconic 'moments' that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Num Pages: 176 pages, 60 Illustrations. BIC Classification: JFCA; JFD. Category: (G) General (US: Trade). Dimension: 170 x 218 x 14. Weight in Grams: 428.
Storytelling is pop culture’s `weapon’ of choice to connect, engage and ultimately convince. Every TV ad a compelling movie? Every Facebook post a contagious piece of content? Every infographic a work of art? Yes, please. Tell me where to sign up! Right now, this very minute, a junior copywriter is adding “storyteller” to his Facebook profile. There is a gaming developer doing the same on LinkedIn. A PR agent is casually including “teller of stories” in his Twitter bio. Graphic designers, journalists, editors, broadcasters, coders, model makers, set designers, ginormous brands, ocean explorers, astronauts, schoolteachers, CEOs, marketing directors, creative ... Read more
Storytelling is pop culture’s `weapon’ of choice to connect, engage and ultimately convince. Every TV ad a compelling movie? Every Facebook post a contagious piece of content? Every infographic a work of art? Yes, please. Tell me where to sign up! Right now, this very minute, a junior copywriter is adding “storyteller” to his Facebook profile. There is a gaming developer doing the same on LinkedIn. A PR agent is casually including “teller of stories” in his Twitter bio. Graphic designers, journalists, editors, broadcasters, coders, model makers, set designers, ginormous brands, ocean explorers, astronauts, schoolteachers, CEOs, marketing directors, creative ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
BIS Publishers B.V. Netherlands
Number of pages
160
Condition
New
Number of Pages
160
Place of Publication
Amsterdam, Netherlands
ISBN
9789063693114
SKU
V9789063693114
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About John Weich
John Weich is American and a great storyteller and public relations wizard! Currently Creator & Editorial Director at Monumental Propaganda and columnist at Wallpaper*
Reviews for Storytelling on Steroids
"Need to enhance your brand's performance? Take this steroid.” - Rob Schwarz, Global Creative President TWBA Worldwide "Storytelling on Steroids will give even the most ad-hardened civilians a great insight into how the modern world works." - Wallpaper magazine "John Weich has written an exceptionally well crafted book that delves into the motivation, craft, timing, culture, mechanics ... Read more