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The Culture Factor: Cross-national Management and the Foreign Venture
Mark Neal
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Description for The Culture Factor: Cross-national Management and the Foreign Venture
Hardcover. This text examines why cultural differences can be so damaging to multinational companies in terms of failed initiatives, lost contracts, high employee turnover and low morale. It also aims to show how business can manage cultural difference more effectively. Num Pages: 170 pages, biography. BIC Classification: JFC; KJM; KJVG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 340.
Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs associated with international business. Through identifying the organisational processes that lead to classic 'cultural problems', the book shows in a practical way how ... Read more
Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs associated with international business. Through identifying the organisational processes that lead to classic 'cultural problems', the book shows in a practical way how ... Read more
Product Details
Format
Hardback
Publication date
1998
Publisher
Palgrave Macmillan
Number of pages
176
Condition
New
Number of Pages
157
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333722138
SKU
V9780333722138
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Mark Neal
MARK NEAL is a lecturer in Industrial Sociology at the University of Reading. His research interests include cross-national management and cultural issues in multinational companies. He holds a PhD in International Management.
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