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The Handbook of Communication and Corporate Reputation
Craig E. Carroll (Ed.)
€ 65.53
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Description for The Handbook of Communication and Corporate Reputation
Hardcover. With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Editor(s): Carroll, Craig E. Series: Handbooks in Communication and Media. Num Pages: 650 pages, black & white illustrations, black & white tables, figures. BIC Classification: GTC; JFD. Category: (P) Professional & Vocational. Dimension: 179 x 252 x 42. Weight in Grams: 1304.
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.
- Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
- Brings together state-of-the-art communication studies insights on corporate reputation
- Identifies and addresses the lacunae in the research literature
- Applies new theoretical frameworks to corporate reputation
Product Details
Format
Hardback
Publication date
2013
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
656
Condition
New
Series
Handbooks in Communication and Media
Number of Pages
656
Place of Publication
Hoboken, United Kingdom
ISBN
9780470670989
SKU
V9780470670989
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Craig E. Carroll (Ed.)
Craig E. Carroll is Visiting Scholar in Corporate Communication at New York University’s Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain and USI Università della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association’s (ICA) Public ... Read more
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