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The Measurement of Meaning
Charles E Osgood
€ 31.99
€ 28.79
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Description for The Measurement of Meaning
Paperback. Num Pages: 360 pages, Ill. BIC Classification: JFC. Category: (P) Professional & Vocational. Dimension: 208 x 146 x 20. Weight in Grams: 470.
In this pioneering study, the authors
deal with the nature and theory of meaning and present a new, objective
method for its measurement which they call the semantic differential.
This instrument is not a specific test, but rather a general technique of
measurement that can be adapted to a wide variety of problems in such areas
as clinical psychology, social psychology, linguistics, mass communications,
esthetics, and political science. The core of the book is the authors' description,
application, and evaluation of this important tool and its ... Read more
In this pioneering study, the authors
deal with the nature and theory of meaning and present a new, objective
method for its measurement which they call the semantic differential.
This instrument is not a specific test, but rather a general technique of
measurement that can be adapted to a wide variety of problems in such areas
as clinical psychology, social psychology, linguistics, mass communications,
esthetics, and political science. The core of the book is the authors' description,
application, and evaluation of this important tool and its ... Read more
Product Details
Publisher
University of Illinois Press
Format
Paperback
Publication date
1967
Condition
New
Weight
470g
Number of Pages
360
Place of Publication
Baltimore, United States
ISBN
9780252745393
SKU
V9780252745393
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Charles E Osgood
Charles E. Osgood is professor of psychology and research professor in the Institute of Communications Research, University of Illinois. George J. Suci is associate professor in the Department of Child Development and Family Relationships, Cornell University. Percy H. Tannenbaum is professor of psychology and journalism, and director of the Mass Communications Research Center, University of Wisconsin.
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