21%OFF
The Medium is the Massage: An Inventory of Effects
Marshall McLuhan
€ 13.99
€ 11.00
FREE Delivery in Ireland
Description for The Medium is the Massage: An Inventory of Effects
Paperback. Written by the author who is known for coining the term 'Global Village', this title illustrates his theories that force us to question how modes of communication have shaped society. Series: Penguin Modern Classics. Num Pages: 160 pages, Fully illustrated throughout. BIC Classification: JFD. Category: (G) General (US: Trade). Dimension: 187 x 107 x 12. Weight in Grams: 124.
In a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics
Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, ... Read more
Product Details
Publisher
Penguin Books Ltd
Format
Paperback
Publication date
2008
Condition
New
Number of Pages
160
Place of Publication
London, United Kingdom
ISBN
9780141035826
SKU
V9780141035826
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-98
About Marshall McLuhan
Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.
Reviews for The Medium is the Massage: An Inventory of Effects