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The Modernity Bluff
Sasha Newell
€ 107.02
€ 89.16
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Description for The Modernity Bluff
Hardcover. In Cote d'Ivoire, appearing modern is so important for success that many young men deplete their already meager resources to project an illusion of wealth. The author argues that they engage a global hierarchy that is profoundly modern, one that values performance over authenticity - highlighting the counterfeit nature of modernity itself. Num Pages: 296 pages, 15 halftones. BIC Classification: 1HFDY; JFFT; JHMC. Category: (G) General (US: Trade). Dimension: 229 x 152 x 23. .
In Cote d'Ivoire, appearing modern is so important for success that many young men deplete their already meager resources to project an illusion of wealth in a fantastic display of Western imitation, spending far more than they can afford on brand name clothing, accessories, technology, and a robust nightlife. Such imitation, however, is not primarily meant to deceive - rather, as Sasha Newell argues in "The Modernity Bluff", it is an explicit performance so valued in Cote d'Ivoire it has become a matter of national pride. Called bluffeurs, these young urban men operate in a system of cultural economy where ... Read more
In Cote d'Ivoire, appearing modern is so important for success that many young men deplete their already meager resources to project an illusion of wealth in a fantastic display of Western imitation, spending far more than they can afford on brand name clothing, accessories, technology, and a robust nightlife. Such imitation, however, is not primarily meant to deceive - rather, as Sasha Newell argues in "The Modernity Bluff", it is an explicit performance so valued in Cote d'Ivoire it has become a matter of national pride. Called bluffeurs, these young urban men operate in a system of cultural economy where ... Read more
Product Details
Format
Hardback
Publication date
2012
Publisher
The University of Chicago Press United States
Number of pages
296
Condition
New
Number of Pages
296
Place of Publication
, United States
ISBN
9780226575193
SKU
V9780226575193
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Sasha Newell
Sasha Newell teaches at the College of the Holy Cross.
Reviews for The Modernity Bluff
"The Modernity Bluff takes its place comfortably with the best writing on African youth, cities, and popular culture - Cole, De Boeck, Mbembe, Nyamanjoh, Simone, Weiss, White - and gives an utterly original angle for understanding the cultural underpinnings of the current conflict in Cote d'Ivoire. Sasha Newell knows both the contemporary and classic Africanist literatures. He also brings to ... Read more