The Psychological Technique of Martin Luther Thomas’ Radio Addresses
Theodor W. Adorno
Theodor W. Adorno (1903-1969) was one of the twentieth century’s most influential thinkers in the areas of social theory, philosophy, aesthetics, and music. This volume reveals another aspect of the work of this remarkable polymath, a pioneering analysis of the psychological underpinnings of what we now call the Radical Right and its use of the media to propagate its political and religious agenda.
The now-forgotten Martin Luther Thomas was an American fascist-style demagogue of the Christian right on the radio in the 1930s. During these years, Adorno was living in the United States and working with Paul Lazarsfeld on the ... Read more
Implicit in the book is an innovative idea about the relation between psychological and sociological reality. Moreover, the study is germane to the contemporary reality of political and religious radio in the United States because it provides an analysis of rhetorical techniques that exploit potentials of psychological regression for authoritarian aims.
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About Theodor W. Adorno
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