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The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941
James L. Baughman
€ 37.19
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Description for The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941
Paperback. Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries. Series: The American Moment. Num Pages: 320 pages. BIC Classification: JFC; JFD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 21. Weight in Grams: 431.
The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media-radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for ... Read more
The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media-radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for ... Read more
Product Details
Publisher
Johns Hopkins University Press United States
Number of pages
320
Format
Paperback
Publication date
2006
Series
The American Moment
Condition
New
Number of Pages
320
Place of Publication
Baltimore, MD, United States
ISBN
9780801883163
SKU
V9780801883163
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-50
About James L. Baughman
James L. Baughman is a professor of journalism and mass communication at the University of Wisconsin at Madison. His previous books include Henry R. Luce and the Rise of the American News Media (Johns Hopkins University Press, 2001).
Reviews for The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941
We need books like James L. Baughman's The Republic of Mass Culture.
Mike Conway Journalism History A useful reference for media scholars at many levels... comprehensive in its coverage, giving especially good coverage to journalistic and other sources often overlooked by academics.
Megan Mullen Technology and Culture
Mike Conway Journalism History A useful reference for media scholars at many levels... comprehensive in its coverage, giving especially good coverage to journalistic and other sources often overlooked by academics.
Megan Mullen Technology and Culture