"Rob Farr, Professor of Social Psychology at LSE, focuses upon the history of one discipline in this sparkling set of collected essays.... Social psychology, Farr argues, has a long past and short history. In this fine set of essays he provides many correctives to the simplifications of the textbooks." LSE Magazine, Winter 1996 "Written with verve and imagination, Professor Farr's ... Read morebook is an important and sure to be controversial attempt to revitalize historical thinking in social psychology." Professor Serge Moscovici, Ecole Des Hautes Etudes en Sciences Sociales, Paris "... the first comprehensive history of social psychology, covering European, as well as American, sociological as well as psychological perspectives... provides an indispensable resource for anyone seeking more than a one dimensional orientation to social psychology." Kurt Danziger, Professor Emeritus, York University "Farr's often intriguing judgements, opinions, and speculations make, as intended, for a provocative book." Contemporary Psychology Show Less