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Understanding Women´s Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain
Anna Gough-Yates
€ 54.75
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Description for Understanding Women´s Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain
Paperback. Anna Gough-Yates considers the rapid shift in women's magazines towards titles aimed at newly-identified 'lifestyle' groups of women readers. Num Pages: 208 pages, 20 b&w photographs. BIC Classification: JFSJ1; KNTP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 157 x 12. Weight in Grams: 308.
Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to ... Read more
Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to ... Read more
Product Details
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
208
Format
Paperback
Publication date
2002
Condition
New
Weight
307g
Number of Pages
208
Place of Publication
London, United Kingdom
ISBN
9780415216395
SKU
V9780415216395
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Anna Gough-Yates
Anna Gough-Yates is Lecturer in the Sociology of Culture and Communication at Brunel University. She is co-editor with Bill Osgerby of Action TV: Tough Guys, Smooth Operators and Foxy Chicks, published by Routledge in 2001.
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