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Graham Broad - A Small Price to Pay: Consumer Culture on the Canadian Home Front, 1939-45 - 9780774823630 - V9780774823630
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A Small Price to Pay: Consumer Culture on the Canadian Home Front, 1939-45

€ 106.10
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Description for A Small Price to Pay: Consumer Culture on the Canadian Home Front, 1939-45 Hardback. A long-overdue challenge to the commonplace assumption that the Second World War was a period of consumer austerity in Canada. Series: Studies in Canadian Military History. Num Pages: 288 pages, illustrations. BIC Classification: 1KBC; HBWQ; JFCD. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 0. Weight in Grams: 567.

We often picture life on the Canadian home front as a time of austerity, as a time when women went to work and men went to war. A Small Price to Pay, the first full-length study of consumer culture in wartime Canada, explodes this myth of home front sacrifice by bringing to light the contradictions of consumer society during the Second World War.

Wartime governments pressured Depression-weary citizens to save for the sake of the nation, but Canadians had money in their pockets after years of want, and the fantasy realm of advertisements promised them fresh groceries, glamorous movies, and new ... Read more

Cutting through the fog of patriotic enthusiasm, this richly illustrated book reveals that the consumer-spending boom of the 1950s and 1960s was not a “postwar” phenomenon after all.

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Product Details

Format
Hardback
Publication date
2013
Publisher
University of British Columbia Press
Condition
New
Series
Studies in Canadian Military History
Number of Pages
288
Place of Publication
Vancouver, Canada
ISBN
9780774823630
SKU
V9780774823630
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Graham Broad
Graham Broad is a member of the Department of History at King’s University College, Western University.

Reviews for A Small Price to Pay: Consumer Culture on the Canadian Home Front, 1939-45
A Small Price To Pay is wry, ironic and wonderfully researched. It is also a dramatic resetting of the record. Far from the media depiction of 1940s Canada as a bleak and downcast place, Broad makes a persuasive case that most people never had it so good ... for young Canadians and even for those who lived it, the war ... Read more

Goodreads reviews for A Small Price to Pay: Consumer Culture on the Canadian Home Front, 1939-45


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