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Advertising and Society: An Introduction
Carol J. Pardun (Ed.)
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Description for Advertising and Society: An Introduction
Paperback. Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Editor(s): Pardun, Carol J. Num Pages: 310 pages, Illustrations. BIC Classification: JFDV. Category: (P) Professional & Vocational. Dimension: 243 x 174 x 15. Weight in Grams: 484.
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
- Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
- Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
- Examines the impact of advertising through its distinctive ... Read more
- Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
- Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Product Details
Format
Paperback
Publication date
2013
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
312
Condition
New
Number of Pages
312
Place of Publication
Hoboken, United States
ISBN
9780470673096
SKU
V9780470673096
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Carol J. Pardun (Ed.)
Carol J. Pardun is Professor of Advertising and Director of the School of Journalism and Mass Communications at the University of South Carolina. She has been published in numerous journals, including Mass Communications and Society, Journal of Broadcasting and Electronic Media, and Journal of Advertising Research.
Reviews for Advertising and Society: An Introduction
"I highly recommend the excellent and engaging book Advertising and Society: An Introduction, 2nd Edition edited by Carol J. Pardun, Ph.D., to any academics and undergraduate students in business, advertising, marketing, media, communications, journalism, the social sciences or any other related field where the impact of advertising is felt in society. This book is a challenging guide for reconsidering the ... Read more