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Applied Mass Communication Theory: A Guide for Media Practitioners
Jack Rosenberry
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Description for Applied Mass Communication Theory: A Guide for Media Practitioners
Paperback. Includes bibliographical references and index. Num Pages: 392 pages, 2 black & white tables. BIC Classification: GTC; JFD. Category: (UU) Undergraduate. Dimension: 235 x 191. .
Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. ... Read more
Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Condition
New
Weight
28g
Number of Pages
296
Place of Publication
London, United Kingdom
ISBN
9781138689121
SKU
V9781138689121
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Jack Rosenberry
Jack Rosenberry is a Professor in the Department of Media and Communication at St. John Fisher College in Rochester, NY, USA. In addition to co-authoring this text, he is the co-editor of Public Journalism 2.0: The Promise and Reality of a Citizen Engaged Press (Routledge, 2010). His research agenda has focused extensively on community journalism, especially online, and he served ... Read more
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