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Ellis Cashmore - Beckham - 9780745633664 - V9780745633664
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Beckham

€ 72.21
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Description for Beckham Hardback. Undisputedly one of the world's most famous men, Beckham has transcended sport to become an all-purpose cultural icon for the twenty-first century. Series: Polity Celebrities Series. Num Pages: 224 pages, 0. BIC Classification: BGS; JFCA; WSJA. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 24. Weight in Grams: 490.
The Beckham enigma continues. Since the publication of Cashmore’s challenging social biography in 2003, the working-class kid from the East London has left Manchester and conquered the world. Undisputedly one of the world’s most famous men, Beckham has transcended sport to become an all-purpose cultural icon for the twenty-first century.

What are the sources of Beckham’s godlike status? Why does someone who looks good, but speaks in platitudes and does little but play football, command the adulation of the planet? By dissecting his life and setting it in context of the age of celebrity, Cashmore argues that Beckham has ... Read more

The second edition of Beckham updates the original’s arguments, covering the events that have shaped the Beckham phenomenon: the Flying Boot that symbolized the growing disquiet at Manchester United, the replacement of his first agents SFX with Simon Fuller (the creator of Pop Idol), the failed attempt to capture a US market, the growing presence of adidas, the sportswear giants, and the transfer saga that took Beckham to Madrid – and his influence beyond.

Among the other features of the second edition are chapters on: Manchester United, the club that provided Beckham with his first showcase; Rupert Murdoch’s takeover of British football; Beckham’s ambiguous sexual image and his gay following; the importance of Madonna in kick-starting the age of celebrity in which Beckham prospered; Beckham’s curious relationships with the legacy of Warhol.

Completely revised and updated, the new text emphasizes the often overlooked part played by Victoria in the making of the icon and the guile with which she helped plan an enterprise that had no precedents.

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Product Details

Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
224
Condition
New
Series
Polity Celebrities Series
Number of Pages
224
Place of Publication
Oxford, United Kingdom
ISBN
9780745633664
SKU
V9780745633664
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Ellis Cashmore
Ellis Cashmore is Professor of Culture, Media and Sport at Staffordshire University.

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