Szyszka provides an excellent introduction to this intellectual conflict [between the dominant neoclassical and upstart behavioral paradigms] and the basic contours of the theoretical and empirical grounds upon which the battle is taking place. The text offers something for just about any reader interested in a better understanding of capital markets, whether undergraduate students considering a future in finance, graduate ... Read morestudents forming their own research agenda, or professionals in finance wanting to develop better predictive models or simply gain a better grasp of current academic debates about market behavior. Summing Up: Highly recommended. - CHOICE Szyszka presents in this excellent book a comprehensive review of the growing field of behavioral finance, useful for academics, practitioners, and students. - Meir Statman, Glenn Klimek Professor of Finance, Santa Clara University, USA A timely comprehensive overview of the growing behavioral finance literature. An integrative approach, focusing both on implications for asset management as well as corporate finance. - Theo Vermaelen, Professor of International Finance and Asset Management, INSEAD Business School, Co-manager of DIM PV Buyback USA Fund, Belgium An interesting book for business students and managers looking for a systematic introduction to all aspects of behavioral finance. - Werner De Bondt, Professor of Behavioral Finance, DePaul University, USA A well-thought and well-researched book which analyses the role of fear and greed in finance and offers thus an original perspective on recent financial crises. - Professor Philippe Maystadt, Honorary President of the European Investment Bank, Belgium Show Less