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Brand Command: Canadian Politics and Democracy in the Age of Message Control

Alex Marland

€ 54.69

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Description for Brand Command: Canadian Politics and Democracy in the Age of Message Control Hardback. An eye-opening look at how political parties and the government use branding strategies and the implications that this has for Canadian democracy. Series: Communication, Strategy and Politics. Num Pages: 1056 pages, 16 photographs, 24 figures. BIC Classification: JFD; JPLM; JPQB; TJK. Category: (G) General (US: Trade). Dimension: 226 x 155 x 41. Weight in Grams: 1089.

The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the ... Read more

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Product Details

Format

Hardback

Publication date

2016

Publisher

University of British Columbia Press

Condition

New

Series

Communication, Strategy and Politics

Number of Pages

528

Place of Publication

Vancouver, Canada

ISBN

9780774832038

SKU

V9780774832038

Shipping Time

Usually ships in 7 to 11 working days

Ref

99-1

About Alex Marland

Alex Marland is a leading researcher of political communication and marketing in Canada and an associate professor of political science and an associate dean of arts at Memorial University of Newfoundland. He has worked in the communications division of a federal government department, held a public opinion analysis position with a major polling firm, and been employed as a research ... Read more

Reviews for Brand Command: Canadian Politics and Democracy in the Age of Message Control

This book represents another major contribution to the study of Canadian political communications and marketing by Alex Marland.
William Wilson, University of Ottawa
Journal of Canadian Studies
Alex Marland has written a tour de force on message control in government and party communications … Beyond this worthy contribution to his field of study, Marland also manages to ... Read moreinterweave a synthesis of theoretical perspectives while offering his own original insights into modern government communications and political marketing. In all likelihood, Brand Command will become a standard reference work for those who study this increasingly important aspect of politics and public policy.
James Bickerton, St. Francis Xavier University
Journal of Newfoundland and Labrador Studies
Alex Marland’s Brand Command provides us with insightful and profound lessons about how government works behind the scenes. Marland collected and analyzed a wealth of fascinating primary government data to write the book, and as a result, it demonstrates how tightly government can manage its communications, raises questions about how effective centralized systems are, and requires us all to reflect on how (or even if) we can judge whether the practice of political management is acceptable or not for democracy.
Jennifer Lees-Marshment, University of Auckland, Auckland, New Zealand
The International Journal of Press/Politics
The pursuit of political power is more strategic than ever and political parties and governments are using the same brand control as the world’s largest corporations, which does not bode well for democracy, argues Alex Marland in his thought-provoking new book ... Mr. Marland, one of the country’s leading experts on marketing and politics … substantially investigates the branding strategy in government and politics today and looks at how it will create serious problems for parliamentary democracy.
Kate Malloy
The Hill Times
Much of Marland’s book is focused on how the former Conservative government brought branding and message control to federal politics — and it’s the most complete, revelatory insight to date … Marland flatly warns that branding erodes parliamentary democracy and the book contains a number of suggested ways to keep branding power in check. It doesn’t work well when people are “off message.” Healthy democracy, on the other hand, requires an element of dissent and disagreement. The same is true of the media, which can often be seen by brand-fixated governments as just another arm of the marketing machine.
Susan Delacourt
The Toronto Star
Practically every paragraph [of Brand Command] is jam-packed with provocative instances and insightful opinions. Any person who aspires to political participation, or simply to an intelligent grasp of the nuances of modem politics, must read this book.
Bill Rowe, former politician and author of The Worst and Best of the Premiers and Some We Never Had
Newfoundland Quarterly
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Brand Command: Canadian Politics and Democracy in the Age of Message Control

Alex Marland

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