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Cause Marketing for Nonprofits
Jocelyne Daw
€ 75.46
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Description for Cause Marketing for Nonprofits
Hardcover. This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Series: AFP/Wiley Fund Development Series. Num Pages: 312 pages, Illustrations. BIC Classification: JKSN1; KJ. Category: (P) Professional & Vocational. Dimension: 259 x 186 x 22. Weight in Grams: 761.
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
Product Details
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United States
Number of pages
312
Condition
New
Series
AFP/Wiley Fund Development Series
Number of Pages
312
Place of Publication
New York, United States
ISBN
9780471717508
SKU
V9780471717508
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jocelyne Daw
JOCELYNE DAW is Vice President, Enterprises, at Glenbow Museum in Calgary, Alberta, one of Canada's largest and most entrepreneurial museums. Jocelyne is a recognized leader in creating cause marketing partnerships and social ventures for nonprofit organizations (recognized by the American Association of Marketing). She has actively used cause marketing as an important mission-based marketing and fundraising tool to advance community needs and programs in support of the environment, heritage, health care, arts, and culture. In 1988, Daw was National Executive Director for the Canadian Parks Partnership where she helped pioneer a national cause-related marketing program to raise money and awareness, and encourage citizen engagement for Canada's national parks and historic sites. She is a frequent presenter, mentor, and teacher on the subject of cause marketing. For more information visit www.causemarketing.ca.
Reviews for Cause Marketing for Nonprofits
"Jocelyn Daw has done a meaningful service to nonprofit cause marketers with her book Cause Marketing for Nonprofits. She brings real-world experience, workable suggestions and a sharp pencil to a topic that has, too often in my view, been drawn with a broad brush." (CharityChannel.com, 8/7/08) "Jocelyn Daw, a recognized authority who has been involved in cause marketing since 1988, draws on her considerable experience to outline the many ways nonprofits can partner with the business community for mutual benefit. One of the most useful parts of the book was chapter 12, which includes the Seven Golden Rules and Seven Deadly Sins of cause marketing. Among most important caveats are making sure to pick the right partners and that the relationship is not one sided or too commercial." (Nonprofit and Voluntary Sector Quarterly, Vol. 37, No 1)