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Doing Business in India
Rajesh Kumar
€ 64.70
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Description for Doing Business in India
Paperback. This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. Num Pages: 186 pages. BIC Classification: JHBT. Category: (G) General (US: Trade). Dimension: 231 x 156 x 11. Weight in Grams: 300.
The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.
The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.
Product Details
Publisher
Palgrave Macmillan
Number of pages
186
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
164
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137284525
SKU
V9781137284525
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Rajesh Kumar
Rajesh Kumar is an associate professor of International Business Strategy at the University of Nottingham. His expertise lies in International Management, Managing Strategic Partnerships, and Cross Cultural Negotiations. He has written extensively on India and is the author of another book International Negotiations in China and India: A comparison of the emerging giants (2011). Anand Sethi ... Read more
Reviews for Doing Business in India
'Doing Business in India first demystifies the country for Western managers...and then lays out sensible ways by which Western managers can build their business efforts on such solid understanding. This book completely fulfills its promise of helping managers do business in India.' - Srinivasa Rangan, Professor of Strategy and International Business, Babson College, and Co-author of Strategic Alliances: An Entrepreneurial ... Read more