Doing Social Psychology Research
Breakwell
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Description for Doing Social Psychology Research
Hardcover. Introduces students to the principal data collection methods and data analyses used in social psychology. This book describes the principal research methods and shows how they can be applied to particular research questions. Editor(s): Breakwell, Glynis M. Num Pages: 400 pages, 12 illustrations. BIC Classification: JMH. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 33. Weight in Grams: 684.
This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.
This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.
- A student-friendly introduction to the data collection methods and data analyses used in social psychology.
- Describes the principal research methods and shows how they can be applied to particular research questions.
- Each chapter is written by a psychologist well known for using the method they describe.
- Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
- Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude ... Read more
- Includes step-by-step exercises for students and notes for course leaders.
Product Details
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
400
Condition
New
Number of Pages
400
Place of Publication
Hoboken, United Kingdom
ISBN
9781405108119
SKU
V9781405108119
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Breakwell
Glynis M. Breakwell is Vice-Chancellor of the University of Bath. She is a social psychologist specializing in research and identity processes, risk communication, and military cultures. Her previous publications include Coping with Threatened Identities (1986), Interviewing (1990) and Research Methods in Psychology (with Sean Hammond and Chris Fife-Shaw, 1999).
Reviews for Doing Social Psychology Research
"An indispensible volume for research training in social psychology, this book impresses for the wealth of teaching and research experience underpinning every chapter, confidently leading the student from introductory through to advanced aspects of a wide range of methods. Doing Social Psychology successfully conveys not only the rationale, key decisions and practicalities which every student should know but also communicates ... Read more