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ESPN: The Making of a Sports Media Empire
Travis Vogan
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Description for ESPN: The Making of a Sports Media Empire
Paperback. .".ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans."--Provided by publisher. Num Pages: 256 pages, 25 black and white photgraphs. BIC Classification: JFD; KJZ. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 18. Weight in Grams: 408.
Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine , and 30 for 30 built the network's cultural cache. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the Worldwide Leader in Sports. Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.
Product Details
Publisher
University of Illinois Press
Format
Paperback
Publication date
2015
Condition
New
Weight
407g
Number of Pages
256
Place of Publication
Baltimore, United States
ISBN
9780252081224
SKU
V9780252081224
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Travis Vogan
Travis Vogan is assistant professor of Journalism and Mass Communication and American Studies at the University of Iowa. He is the author of Keepers of the Flame: NFL Films and the Rise of Sports Media .
Reviews for ESPN: The Making of a Sports Media Empire
This smart, lively examination of ESPN's place in American culture and how it continues to consciously work its way in is a trove of research, insight, and fascinating stories.
Robert Lipsyte, New York Times columnist and author of An Accidental Represents a genuinely original and overdue assessment of perhaps the most significant entity in sports media since the penny press. An exceptional trove of interviews, archival information, and industrial and aesthetic analysis.
Victoria E. Johnson, author of Heartland TV: Prime Time Television and the Struggle for U.S. Identity This well-researched book is a gold mine of information about the origin and philosophy of ESPN. Highly recommended.
Choice Vogan's research provides him with ample fodder to engross readers with stories and insights into the world behind their notable shows. . . . Sports fans will enjoy this well-researched and fascinating look at how ESPN has impacted both television and the viewing habits of millions of watchers.
Library Journal In this fascinating history, journalism professor Vogan imbues the network's nascent struggles with a sense of adventure. . . . Sports fans, especially those of the couch-potato variety, will find this account of the life of a TV network as enjoyable as most star biographies.
Booklist
Robert Lipsyte, New York Times columnist and author of An Accidental Represents a genuinely original and overdue assessment of perhaps the most significant entity in sports media since the penny press. An exceptional trove of interviews, archival information, and industrial and aesthetic analysis.
Victoria E. Johnson, author of Heartland TV: Prime Time Television and the Struggle for U.S. Identity This well-researched book is a gold mine of information about the origin and philosophy of ESPN. Highly recommended.
Choice Vogan's research provides him with ample fodder to engross readers with stories and insights into the world behind their notable shows. . . . Sports fans will enjoy this well-researched and fascinating look at how ESPN has impacted both television and the viewing habits of millions of watchers.
Library Journal In this fascinating history, journalism professor Vogan imbues the network's nascent struggles with a sense of adventure. . . . Sports fans, especially those of the couch-potato variety, will find this account of the life of a TV network as enjoyable as most star biographies.
Booklist