Purchasing Identity in the Atlantic World: Massachusetts Merchants, 1670–1780
Phyllis Whitman Hunter
Americans have always had a love-hate relationship with possessions. Early Americans suspected luxuries as a corrupting force that would lead to an aristocracy. In Purchasing Identity in the Atlantic World, Phyllis Whitman Hunter demonstrates how elite Americans not only became infatuated with their belongings, but also avidly pursued consumption to shape their world and proclaim their success.
In eighteenth-century New England harbor towns, the commercial gentry led their communities into full participation in a flourishing Anglo-American consumer culture. Affluent traders constructed roads, wharves, and warehouses, built mansions and assembly buildings, adopted new forms of sociability, and fostered the rise ... Read more
Hunter then explores how revolutionary politics overturned polite society and transformed the meanings of possessions. Patriots threw tea to the fish in Boston Harbor, donned homespun at Harvard commencements, and transformed a silver punch bowl into an icon of liberty. The wealthy either espoused republican values and muted their material displays or fled to exile. Purchasing Identity in the Atlantic World,reveals a critical link in the complex relationship between capitalism and culture: the process by which material goods become symbols of profound social and cultural significance.
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About Phyllis Whitman Hunter
Reviews for Purchasing Identity in the Atlantic World: Massachusetts Merchants, 1670–1780
Virginia Quarterly Review
Hunter's fine study examines the cultural ... Read more