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Globalization or Regionalization of the American and Asian Car Industry?
. Ed(S): Freyssenet, Michel; Shimizu, K.; Volpato, Giuseppe
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Description for Globalization or Regionalization of the American and Asian Car Industry?
paperback. Editor(s): Freyssenet, Michel; Shimizu, K.; Volpato, Giuseppe. Num Pages: 243 pages, biography. BIC Classification: JFFS; KCL; KJMV2; KN. Category: (G) General (US: Trade). Dimension: 229 x 152. .
The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.
The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.
Product Details
Format
Paperback
Publication date
2003
Publisher
Palgrave Macmillan United Kingdom
Number of pages
243
Condition
New
Number of Pages
243
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349510009
SKU
V9781349510009
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Freyssenet, Michel; Shimizu, K.; Volpato, Giuseppe
JOSÉ RICARDO RAMALHO Professor of Sociology, Federal University of Rio de Janeiro MARCO AURÉLIO SANTANA Associate Professor of Sociology, University of Rio de Janeiro LUIS PAOLO BRESCIANI Director for Economic Development, City Governmant at Santo Andre RUY QUADROS Assistant Professor, Department of Science and Technology, Unicamp LUIS ANTONIO CARDOSO LUDGER PRIES Chair on Sociology of Organisations and Participation Studies, Ruhr-Universität ... Read more
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