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How to Market Your School
Johanna M. Lockhart
€ 149.39
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Description for How to Market Your School
Hardback. Num Pages: 266 pages, black & white illustrations, figures. BIC Classification: JNK. Category: (G) General (US: Trade). Dimension: 238 x 162 x 22. Weight in Grams: 567.
Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public ... Read more
Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public ... Read more
Product Details
Format
Hardback
Publication date
2010
Publisher
Rowman & Littlefield United States
Number of pages
266
Condition
New
Number of Pages
266
Place of Publication
Lanham, United States
ISBN
9781607097686
SKU
V9781607097686
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Johanna M. Lockhart
Johanna Lockhart currently serves as Manager, Marketing and Business Development at the Houston Independent School District. She has more than 20 years of experience in marketing, communication, and public relations in both the private and public sectors.
Reviews for How to Market Your School
A plan needs to be developed no matter what you are trying to achieve. It is critical to know your audience and how to target their needs. In this book, Johanna Lockhart has provided us with just the right tools to go above and beyond.
Jorge F. Cardenas, principal, High School Ahead Academy, Houston, Texas As a marketing and ... Read more
Jorge F. Cardenas, principal, High School Ahead Academy, Houston, Texas As a marketing and ... Read more